The Highest Quality of Under Armour Case Study Example | Topics and Well Written Essays - 500 words - 95

The Highest Quality of Under Armour - Case Study Example It is not well established as compared to the established competitors like Nike, Puma, and Adidas, Under Armour is gain, ng lead in the industry. The function is in terms of the products abilities to conform to situations and perform as per the expectations. Since the company concentrates on the American domestic market, the information necessary to pinpoint performance is timely. Domestic sales are an indicator that Under Armour has a small sales volume. Apart from using the function system to pinpoint performance results, the company can use the area and unit system to pinpoint performance results. Benchmarking is essential to any organization (Baiman and Joel pp. 201). While aware of the existing competitors who include Nike, Reebok, Puma, and Adidas among others, the Under Armour, through benchmarking has managed to evaluate its performance. An issue of concern is its high dependence on few third-party suppliers. The competitors rely on a variety of third party providers thus easy to counter pricing and ensure efficient product distribution all over the market segments. Under Armour suffers massive losses because of relying on few suppliers who end up demanding high prices. Should the demand for suppliers’ products exceed what the company supplies, it can end up affecting its operations due to reduced access to supplies and raw materials. A key measure and standard that Under Amour upholds is obeying laws and regulations. It is an important element in its code of ethics. Launching of a new product in market demands Under Armour to observe standards of identifiability, accessibility, substantiality, and measurability. It is an indicator to show the company’s ability to assess response patterns and incorporate marketing mix in its standards. Trough this information, Under Armour can segment its market and strive to attain a competitive advantage. The strategy is in line with its recommended strategic plan, which has a passionate taglineâ€Å".